Description:
The impact of digital on the way products and services are marketed is nothing short of revolutionary. The changes have come about in customer relationships, product performance, communication, distribution, and pricing. To stay in the race, you have to embrace this, and the prize goes to the most agile and tech-savvy sellers. This course will help you to get ahead of digital consumer behavior, to think about tomorrow’s business models, and to see how your organization can benefit from adapting to this new environment.
What you will learn:
- How to define your marketing mix in the digital age
- How to rethink your organization so that it seizes the opportunities offered by the digital revolution
Training course overview:
- Understanding your digital consumers
- Navigating through your digital landscape
- Digitally enhancing your product
- Developing your digital communication strategy
- Structuring your omni-channel system
- Adjusting your pricing strategy in the digital age
Learning Outcomes:
- Understanding the context and challenges of digitalization
- Understanding the impacts of digital on the marketing mix
- Inspiring you to embrace digital and transform your organization
Who should attend?
World-Class Faculty & Industry Experts:
- Learn from globally recognized university faculty, best-selling authors, Thinkers50 experts, and leading industry practitioners, bringing world-class expertise to every learning experience.
